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"So many women are used to thinking of everyone else before themselves, whether in their role as a wife, mother, sister or friend, often to their own detriment. But at Guardian Wealth Advisory Group, our team is committed to helping you ensure that your financial needs are being met, whether married or single, so you can face the future confidently and not be a burden on those you love."
If your goals include leaving a legacy, helping put your children through college or giving loving care to your parents as they age, we are experienced in just that. If your dreams are to travel more, buy a vacation home or delve into a new hobby, we are experienced in just that, too.
It all starts with understanding your finances and building a financial strategy for success. Unfortunately, some myths often stand in the way of women getting the financial help they deserve. We are working on ways to help change that.
Today, one-third of total U.S. household financial assets (or nearly $11 trillion) are controlled by women — with even more assets expected to transfer to women in the coming decades.¹ That’s partially due to women having a longer lifespan than men.² And yet, only a quarter of affluent women say they are comfortable making investment and savings decisions independently.³
At Guardian Wealth Advisory Group, we know women face unique challenges, and we’re ready to help empower you with the guidance you need.
Women have a heart for service and care deeply about what matters most to them. Some women may appear less focused on their finances, but only because they’re busy sacrificing — women make up nearly two-thirds of family caregivers ages 50-64. As a result, women tend to disproportionately suffer from such financial consequences as reduced work hours, passed-up promotions or leaving the workforce entirely.4
Some women put themselves in the precarious position of relying too heavily on their spouse/partner and are sidelined or totally derailed when they are widowed, divorced or once again single, after decades of marriage or partnership. We can help you prepare for potential challenges like these.
By 2030, U.S. women will most likely control much of the $30 trillion in financial assets that baby boomers will have.5 Women already are the primary breadwinners in over 40% of U.S. households6 and account for nearly 40% of all privately held businesses in the United States.7
While both women and men are interested in creating wealth because of the financial confidence it provides, 72% of women say financial confidence is a “main motivator” compared to 59% of men.8 We’re dedicated to helping you seize opportunities for greater confidence in your financial life — and pursue your dreams with gusto!
Don’t let these myths stand in the way of taking charge of your finances and your future; you are too valuable to those around you. You are very capable, and we will walk beside you in this process. You deserve better and it is our goal to help you reach your retirement objectives.
OWNER AND CO-FOUNDER,
1,3,5 Pooneh Baghai et al. McKinsey & Company. July 29, 2020. “Women as the next wave of growth in US wealth management.” https://www.mckinsey.com/industries/financial-services/our-insights/women-as-the-next-wave-of-growth-in-us-wealth-management. Accessed Aug. 1, 2022.
2 Social Security. “Retirement Benefits: Important Things to Consider When Planning for Retirement | What is your life expectancy?” https://www.ssa.gov/benefits/retirement/planner/otherthings.html. Accessed Aug. 1, 2022.
4 AARP. 2021. “The Economic Impact of Supporting Working Family Caregivers.” Page 10. https://www.aarp.org/content/dam/aarp/research/surveys_statistics/econ/2021/longevity-economy-working-caregivers.doi.10.26419-2Fint.00042.006.pdf. Accessed Aug. 1, 2022.
6 Sarah Jane Glynn. American Progress. March 29, 2021. “Breadwinning Mothers Are Critical to Families’ Economic Security.” https://www.americanprogress.org/article/breadwinning-mothers-critical-familys-economic-security. Accessed Aug. 1, 2022.
7 NAWBO. “Women Business Owner Statistics.” https://www.nawbo.org/resources/women-business-owner-statistics.” Accessed Aug. 1, 2022.
8 U.S. Bank. 2020. “Women and Wealth Insights Study.” Page 10. https://www.usbank.com/dam/documents/pdf/wealth-management/perspectives/women-and-wealth-insights-study_07-2020.pdf. Accessed Aug. 1, 2022.